4 major Latino organizations joining forces to mobilize voters ahead of 2026 midterms
4 Major Latino Organizations Joining Forces for 2026 Midterm Mobilization
Bizeconanalysis.com – CBS News has learned that 4 major Latino organizations joining forces represents a historic moment for civic engagement. UnidosUS, the LULAC Institute, Mi Familia en Acción, and Latino Victory Foundation are combining their voter outreach operations under one unified strategy ahead of the pivotal 2026 midterm elections. This coalition aims to connect with more than 5 million Latino voters nationwide while registering 250,000 new voters and lifting Latino voter turnout by at least 5% by 2028.
Organizers describe this as the largest coordinated, nonpartisan Latino voter engagement campaign in recent history. Janet Murguía, president and CEO of UnidosUS, explained the significance: “Our national organizations have always been aligned in working towards civic engagement, but we’ve never come together and formally partnered… raising these resources together and making sure that we’re getting those results together. And that’s what makes this unprecedented.” The investments will primarily support canvassing, phone banking, and digital engagement initiatives.
Strategic Focus on Battleground States
With more than 36 million Latinos now eligible to vote, this coalition represents the nation’s second-largest voting bloc and its fastest-growing electorate. The 4 major Latino organizations joining forces have identified key battleground and fast-growing states for their campaign: Arizona, Nevada, Pennsylvania, Texas, Florida, Ohio, Colorado, New Mexico, and California. These states will host some of the most competitive House and Senate races in the country.
Meanwhile, Republicans are working to defend the gains they made with Latino voters in 2024, when President Trump won 48% of the Latino vote nationally — a significant 12-point increase from 2020. LIBRE Action, part of the center-right Koch network, has already begun campaigning for GOP Senate candidates in Ohio and North Carolina, as well as gubernatorial candidates in Florida and Wisconsin. However, recent polls indicate that support may be softening, with most Latinos disapproving of the administration’s handling of cost-of-living issues and immigration enforcement.
Addressing Community Concerns
“I think today Latinos, we still have a lot of work to be done and we need to reach out to the Latinos very deeply,” said Tania Chavez Camacho, a Texas voter from the Rio Grande Valley. “Many of them are disengaged. Many of them do not find a political home in either the Democrats or the Republicans. And so, engaging in true conversation and sitting down with community is what’s really going to turn them out.”
House Republicans, including Conference Chair Lisa McClain, who recently toured South Florida promoting the GOP’s economic agenda to Hispanic communities, are pushing back against the notion that Latino voters represent a single-issue bloc. They argue that the GOP offers better economic policies that will benefit Latino small businesses. Murguía acknowledged that Latinos aren’t focused on just one issue but rather “access to healthcare, to housing, affordable pricing. You know, dealing with the economy and inflation, jobs. Those are the issues that our community cares about. Most recently, the extreme immigration enforcement actions that have drawn concern, but it’s the combination of kitchen table issues that draw our community as voters to the elections.”
The announcement comes at the UNIDOS annual conference in Austin, Texas, where Hispanic leaders and voters have gathered ahead of the midterm elections. This gathering underscores the importance of the 4 major Latino organizations joining forces in this critical election cycle.
Frequently Asked Questions
Which organizations are part of this coalition? The four organizations are UnidosUS, the LULAC Institute, Mi Familia en Acción, and Latino Victory Foundation.
What are the coalition’s main goals? The coalition aims to connect with over 5 million Latino voters, register 250,000 new voters, and increase Latino voter turnout by at least 5% by 2028.
Which states are receiving the most attention? The nine key states include Arizona, Nevada, Pennsylvania, Texas, Florida, Ohio, Colorado, New Mexico, and California.
How does this compare to previous efforts? Organizers call this the largest coordinated, nonpartisan Latino voter engagement campaign in recent history, marking the first time these four organizations have formally partnered in this way.
For more information on voter registration and upcoming events, visit CBS News for continuous coverage of the 2026 midterm elections and Latino voter mobilization efforts.